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Man... WTF is Ti$A?? Who is @tAzArnold?

It's hard not to notice the logo in just about every music video out now-a-days. Most recently, JayRock walked out the house wearing a TI$A Starter Jacket. You've seen TY$ wear it, Tyga, and Chris Brown. But.. WTF is it and who is behind this movement??

Ti$A stands for Taz Is So Arnold. The designer is none other than - you guessed it - TAZ ARNOLD. The name sounds familiar, right? Hip-hop and R&B fans probably know him from his production with a group that's signed with Kanye's G.O.O.D. Music called Sa-Ra Creative Partners. You fashionistas may remember him wearing a pair of leopard skin tights while hitting up shows at Paris Fashion Week with Kanye West. Will this be another trend that reaches a climax and falls off like FUBU (although, we hear #FubusBack), or will it stand the test of time and be among some of the greats like Louis Vuitton and Gucci. Looking at some of the prices on this gear... it's a tossup.

Take a look at some gear in the collection: